Playful Technologies: Creativity, Innovation, Business
Track
Management Content
Datum i vrijeme
srijeda, 17. listopad 2018., 10:20
Dvorana
Dvorana A
Trajanje
45'
Video games stands for the most important medium of the 21st century. Gamificaton is the use of game-thinking and game-mechanics in a non-game context in order to solve problems and engage users. You yourself may not be a gamer, but if your employees or your customers come from the Millennial batch, chances are the numbers are against you, as this short stat shows: video games market worth US$80 billion in 2017.; there are more than 2.5 billion video gamers worldwide; active computer or video gamers play 13 hours a week on average; collectively, the planet is now spending more than 3 billion hours a week gaming; 69% of all heads of household play computer and video games; 97% of youth play computer and video games; 40% of all gamers are women; 1 out of 4 gamers is over the age of 50; The average game player is 35 years old and has been playing for 12 years; most gamers expect to continue playing games for the rest of their lives; on average, gamers fail 80% of the time and yet they still find the gaming experience enjoyable; 61% of surveyed CEOs, CFOs, and other senior executives say they take daily game breaks at work. More than half of these gameful executives say they play during work in order “to feel more productive".
If we can apply game mechanics to influence the positive behavioural change, this implies that successful and sustainable gamification can convert customers into fans, turn work into fun, or make learning a joy. The potential is enormous.
Detalji o predavanju
O predavaču
Leo Mršić, autor
Leo Mršić je programski direktor konferencije HrOUG.
Sveučilišni profesor, diplomirao BBA u području osiguranja; ostvario mr.sc. stupanj na poslovnoj statistici; doktorirao na znanosti podataka - sve na Sveučilištu u Zagrebu, Hrvatskoj, Europi.
Ivo Špigel, koautor
Ivo Špigel je suvlasnik i član uprave Perpetuum Mobile d.o.o., jednog od prvih privatnih informatičkih poduzeća u Hrvatskoj. Kolumnist je časopisa “Mreža” te suosnivač i član uredničkog tima tehnološkog portala “Tech.eu”.Špigel je kolumne u “Bugu” počeo pisati 1993. godine, u vrijeme kada, kako to kaže u šali, “Al Gore još nije izmislio Internet”. S kolegama iz Perpetuum Mobilea sudjelovao je u brojnim pionirskim projektima hrvatskog Interneta, kao što su bili prvi portali, Web shopovi i implementacija mnogih naprednih IT tehnologija za klijente različitih vrsta i veličina.godine u izdanju Buga objavio je zbirku odabranih kolumni iz Buga i Mreže naslovljenu “Kud to ide?”. Krajem 2015. u vlastitom izdanju je objavio knjigu intervjua s 28 europskih poduzetnika i investitora naslovljenu “The European Startup Revolution”.Angažiran je u razvoju hrvatske i europske startup zajednice. Radi kao mentor u okviru startup programa Seedcamp i Founder Institute.Suosnivač je udruge “ZIP – Zagrebački inkubator poduzetništva” u kojoj, zajedno s kolegama suosnivačima, volonterima i mentorskom mrežom, radi na razvoju statup projekata u najranijoj fazi pokretanja.Ljeta provodi u Jelsi na Hvaru ili na jedrenju Jadranom.
Davor Ranković, koautor
Predsjednik HrOUG-a od 1999. godine kada je na tom mjestu naslijedio Ivana Maglića.
Mario Galjanić, koautor
Mario is working on gamification every day. Knows how to deliver and how to innovate.
Marko Rakar, koautor
My unique blend of skills includes knowledge of IT, management, statistics, data management, communication, media and politics. I am also a fast learner and exceptionally good at pattern recognition.
I have designed, built and managed advanced statistical, BI and predictive analytics systems designed to predict customer/supplier behavior, increase process efficiencies, find and eliminate hidden costs and simplify decision making, as well as identify, prevent, and/or disrupt criminal, fraudulent and money laundering activities.
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HrOUG.hr
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